The Ordinary by The Abnormal Beauty Company (or how I dipped my toe in to Deciem)
Toronto-based skincare brand Deciem, which bills itself as The Abnormal Beauty Company, is being sold to U.S. cosmetics giant Estee Lauder. (Keith Whelan/CBC) Skincare business Deciem's slogan,.
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Deciem Company Sustainability • the abnormal lab • We are DECIEM DECIEM is a family of good people doing good things. We are home to The Ordinary and NIOD and hope to inspire a better world of beauty through the kindness of our community, our innovative technologies, and the honesty of our words and actions. Learn More Powered by renewable energy.
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Its unconventional founder, Brandon Truaxe, started the Toronto-based company in 2013 with a very non-traditional approach that's reflected in Deciem's tagline: "The Abnormal Beauty Company.".
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Deciem and the Ordinary changed skin care forever - Vox Deciem fueled the skin care boom. Then it almost went bust. The inside story of how the beauty company and its controversial founder.
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Brandon Truaxe (born Ali Roshan; 19 June 1978 in Tehran - 20 January 2019 in Toronto), was an Iranian-Canadian.He was a computer scientist and cosmetics entrepreneur known as the founder of DECIEM, the Toronto-based beauty company.He made headlines first for launching 10 cosmetic brands at once and then for being the brain behind the brand The Ordinary with clinical formulations at modest.
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The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name Creative genius Brandon Truaxe's eccentric manner was once the secret to Deciem's success — until his partners said it became a liability Joseph Brean Published Nov 30, 2018 • 17 minute read Join the conversation Deciem's Yorkville location in Toronto.
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Deciem's tagline is "the abnormal beauty company," and the heading on Truaxe's online bio proclaims "The CEO is screwed up." Given that, unusual comments from the boss would seem to be part the.
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Founder of 'abnormal beauty company' Deciem abruptly shutters stores. By Tara Deschamps The Canadian Press Posted October 9, 2018 4:28 pm. Updated October 9, 2018 4:33 pm.
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The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of US $2.2 billion. The agreement will see Estee Lauder purchase the.
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Truaxe died in January 2019, aged 40, after falling from his apartment in downtown Toronto. "Having lived through working at DECIEM in 2016, I was fortunate enough to witness first-hand the.
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Brandon Truaxe, the controversial and enigmatic founder of Deciem, the upstart Canadian company behind the hugely popular The Ordinary skin care line, has died. Two sources told CBC News Monday.
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WE ARE ABNORMAL. NO, SERIOUSLY. WE ARE REALLY NOT KIDDING. CLICK HERE TO WATCH WHY DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. We've been called every good and bad thing you can think of like "The most thrilling thing to happen to skincare" and "The hottest beauty company right now". A
